Month: October 2024

The revenue pathway: Structure

The revenue pathway is a list of nine things you might focus on in your business in order to facilitate growth. Whether it’s working on the culture of the business or its positioning in the market, there will always be two to three elements that are key to the company achieving its goals. And it’s our job, at Ferarrio Consulting, to help our clients figure out which ones are most important at their respective stage of development. However, as soon as I explain the pathway to a business owner or team, it usually takes no time for them to see where the hard work needs to happen! Here, I’d like…


The revenue pathway: Positioning

Do you know where your business needs to focus in order to start driving revenue? This is often the focus of our work at Ferarrio Consulting, to help a company realise its growth potential. And the answer is usually to be found on the revenue pathway. This series of nine elements – from Vision to structure and delivery – are each key areas to work on, though which are of the most importance will vary from business to business and its stage of development. A fundamental stumbling block for many companies is positioning – but getting it right will make an exponential difference, as I explain…


The revenue pathway: Culture

While every business is different, there are some rules that can be universally applied. In my work as a strategic business coach and consultant at Ferarrio Consulting, I’m often asked where a company needs to focus in order to start driving revenue. There are no quick fixes, but a good first exercise is to consider the nine elements of the revenue pathway. This list highlights routes to revenue growth, from structure and positioning to culture – and all businesses will find things they need to work on within those nine. To give you a taster, here’s more detail on the one that is the…